MUSIC VIDEO | MY FIRST RAP VIDEO
The client prioritised Instagram and TikTok for the main video, but it could also be adapted for YouTube and TV. Jasmin managed the entire production—directing, shooting, editing, and even handling costume design and sequencing.
Created on a budget of under £200 (excluding Jasmin’s time), 90% of the shots were filmed at found locations, with stop-motion segments produced in her studio. The project was completed in two months, though similar content could be recreated much faster.
Posters
As part of the rap video campaign, we also designed promotional posters to enhance and complement the visuals. The images were captured on location in Cardiff, ensuring authenticity and consistency with the video’s aesthetic.
To maintain the authentic style, we hand-drew the lettering for the posters. Additionally, we produced dynamic teaser videos incorporating the posters to generate excitement and engagement ahead of the release.
